Leslie Gaines-Ross

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Corporate Accountability Continued...

You may have seen in my earlier blog post about the rapid proliferation of lists that are designed to keep companies accountable to their commitments to stakeholders such as employees and customers. Here are three additional reputation yardsticks. These help you identify which companies have done an admirable job (or not) facing the biggest issues of the day such as COVID, racial injustice, the economy and climate change.

A corporate accountability initiative of great merit, in case you missed it, is Measure Up. Announced just this week (October 26), Measure Up is an initiative being built by FORTUNE and Refinitiv, a provider of financial markets data and infrastructure. The partnership aims to help business leaders across industries tackle one of the biggest barriers to an equitable world: the continued lack of racial and ethnic diversity in corporate workplaces. Their intent is to make workplace inclusion a new business standard in how we regard companies and reward transparency. What excites me is FORTUNE’s launch of a new D&I (Diversity & Inclusion) filter that allows companies on the 2021 FORTUNE 500 List to be sorted using company's self-reported data, provided by Refinitiv. FORTUNE will also use this data to create a new list, the 2021 Most Progressive Companies in Racial Inclusion. This unique list is a welcome addition to the universe of rankings and will serve as a surefire way to insure that companies work meet their D&I pledges and goals.

The second source of assessing corporate accountability is a list of corporate watchdogs for 2020. The full list is gathered by Ethos, a FinTech platform for consumers and investors to align their spending with the causes they care about, including racial justice, workplace safety, climate change, LGBTQ equality, and more. There is not a specific filter for corporate response to COVID-19 but this is a corporate accountability scorecard that aligns with the 17 United Nations Sustainable Development Goals (SDGs). The number one corporate watchdog for 2020 is As You Sow which describes itself as the nation’s non-profit leader in shareholder advocacy that benefits people, planet, and profit. There were a few posts on its blog related to how companies and leaders dealt with the COVID-19 outbreak last spring and its protection of workers.

Also thank you to the person who alerted me to an additional corporate accountability listing that I did not know about. I am adding Lewis Cotter — an individual, not a big agency, non-profit or publication — to my information-gathering on corporate accountability when it comes to the virus. Cotter believes that while some brands are behaving badly or just simply doing nothing, others are stepping up to help their staff and others in times of need. Cotter says he made his guide to help people shop smarter once they’ve emerged from COVID-19 (whenever that will be!!!) and are in a position to give money to brands, shops, and chains who deserve it. He includes about 40 mostly Euro-brands and what they did for their employees and customers from April to June 2020. Although not updated, it is still worth a look and merits a mention.