The CEO Premium: A New Era of Engagement
Research (Weber Shandwick/KRC Research) found that 81% of global executives believe external CEO engagement is now a mandate for building company reputation. Executives believe that their own CEO’s reputation contributes to nearly half of both their company’s reputation (45%) and market value (44%). CEO reputation is at a premium today and will only increase in value; half of executives expect that CEO reputation will matter even more to corporate reputation in the next few years. Best engagement practices are shared.