The year 2020 marks not just the start of a new decade, but a year in which business leaders all over the globe will need to hone their 20/20 visual acuity and raise their antennae to scan the reputational landscape on a 360-degree basis. It is in the context of these unprecedented changing times that WeberShandwick took stock of the reputation of business. Our study, The State of Corporate Reputation in 2020: Everything Matters Now, was conducted in partnership with KRC Research and surveyed executives from 22 markets around the world. The study examines what drives reputation, why it is important to be highly regarded and the benefits that come with having a strong reputation. A primary finding from the research is that reputation today is omnidriven. That is, a company’s portfolio of reputation drivers is no longer dependent on solely a few select factors. Everything matters today,