It encompasses identifying changes in the business environment that require new strategies to keep a company at the forefront of change. It transcends sectors, generations, borders. Thought leadership often breaks with business or industry convention, astonishes if not startles. It differentiates a company from competitors by giving leaders insights that are strongly identified with the future. I played a significant role in these listed Weber Shandwick initiatives.
Weber Shandwick/KRC Research’s study found that global executives estimate that 63% of a company’s market value is attributed to its reputation and reputation is omnidriven.
Read MoreA global Weber Shandwick/KRC study which found that the company behind the brand is critical to consumer purchasing decisions today. 70% of consumers say that they…
Read MoreGlobal research with guidance on how to do business when consumers are not just purchasing their products or services on their own merits, but also by company reputation, accountability to society and trustworthiness. (Weber Shandwick/KRC Research)
Read MoreAs many are learning the hard way, small-scale snipers in command of new technological weapons can inflict large-scale damage to a company's reputation-and fast. Written for HBR, six defensive tactics are offered.
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