It encompasses identifying changes in the business environment that require new strategies to keep a company at the forefront of change. It transcends sectors, generations, borders. Thought leadership often breaks with business or industry convention, astonishes if not startles. It differentiates a company from competitors by giving leaders insights that are strongly identified with the future. I played a significant role in these listed Weber Shandwick initiatives.
First of a kind research and guidelines on this new movement of employees speaking up about their employers. 38% report speaking up to support or criticize employers’ actions over a controversial issue affecting society. Millennials even more so. (Weber Shandwick/KRC Research)
Read MoreOnly 19 percent of employees perceive a strong match between how their employer represents themselves and what they personally experience working there. Employers need to better define their employer brand. (Weber Shandwick/KRC Research)
Read MoreFocusing on employee ambassadors is no longer enough. Employee activists make their engagement visible, defend their employers from criticism and act as advocates, both online and off. Here’s how to manage them. (Weber Shandwick/KRC Research)
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