It encompasses identifying changes in the business environment that require new strategies to keep a company at the forefront of change. It transcends sectors, generations, borders. Thought leadership often breaks with business or industry convention, astonishes if not startles. It differentiates a company from competitors by giving leaders insights that are strongly identified with the future. I played a significant role in these listed Weber Shandwick initiatives.
What would you do if your company lost reputation? Would you know how to begin to restore it and build an enduring and lasting one? This book guides you along the long road back.
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