It encompasses identifying changes in the business environment that require new strategies to keep a company at the forefront of change. It transcends sectors, generations, borders. Thought leadership often breaks with business or industry convention, astonishes if not startles. It differentiates a company from competitors by giving leaders insights that are strongly identified with the future. I played a significant role in these listed Weber Shandwick initiatives.
Third installment of Weber Shandwick/KRC Research’s CEO activism series. 77% of Americans agree that CEOs need to speak out when their company’s values are threatened. Insights into risks/rewards.
Read MoreShould executives respond when a tweet or unexpected event touches their business or rouses their employees and customers? Written for HBR, how CEOs should act to preserve their companies’ reputations in today’s highly politicized environment.
Read MoreIn analyzing how business leaders have responded to five controversial Trump administration events, six patterns emerged that may help CEOs, boards, and others to make sense of today’s “damned if you do, damned if you don’t” environment. Written for HBR.
Read MoreHigh levels of positivity toward CEOs who speak out on hotly debated current issues among global technology professionals. 82% have a favorable opinion of CEO activists and 81% think CEOs have a responsibility to speak up. (Weber Shandwick/KRC Research)
Read MoreViews from communications and marketing executives on how companies perceive their own CEOs’ activism and what companies can do to prepare to respond to hot-button societal issues. (Weber Shandwick/KRC Research)
Read MoreIn the second installment, Weber Shandwick/KRC Research on CEO activism revealed stark generational differences. 47% of Millennials believe CEOs have a responsibility to speak up about issues that are important to society. More than half say CEOs have a greater responsibility today than they used to…
Read MoreIn 2016, Weber Shandwick/KRC Research was among the first to identify the early stages of CEO activism. We learned that companies and leaders need to proceed with a healthy dose of caution if they engage deeply on issues that are squarely and controversially in the public realm.
Read More