It encompasses identifying changes in the business environment that require new strategies to keep a company at the forefront of change. It transcends sectors, generations, borders. Thought leadership often breaks with business or industry convention, astonishes if not startles. It differentiates a company from competitors by giving leaders insights that are strongly identified with the future. I played a significant role in these listed Weber Shandwick initiatives.
What are the motivations behind boycotters and BUYcotters (intentional buying in support of company actions)? The BUYcott movement is expected…
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