Corporate reputation — Blog — Leslie Gaines-Ross

Facebook is apparently launching a master brand over its products brands this week. Why do this and what’s at stake for them?

Corporate ReputationLeslie Gaines-RossOctober 27, 2021Corporate reputation, corporate brand, product brands, Facebook, ZuckerbergComment

Stress Testing for the Future

I recall vividly that one of the big takeaways at the event was that most leaders would not encounter such an unprecedented event in their tenure so why worry about it when it might be years or decades away?

Plain and Simple: CEO Reputation Matters

A new Harris Poll study examined the importance of CEO reputation on corporate reputation. Key findings….