Corporate Reputation — Blog — Leslie Gaines-Ross

Facebook is apparently launching a master brand over its products brands this week. Why do this and what’s at stake for them?

Corporate ReputationLeslie Gaines-RossOctober 27, 2021Corporate reputation, corporate brand, product brands, Facebook, ZuckerbergComment

Reputationally-Aligned Job Interview Questions...

Job interview questions aligned with your brand personality…

When your reputation is in the cross-hairs

I came across an article in Bloomberg Law about the reputation of former President Trump’s accounting firm, Mazars US…

Corporate ReputationLeslie Gaines-RossSeptember 23, 2021Mazars US, reputation, corporate reputation, Trump, reputation buildingComment

Amazon's Reversal

Years ago, I recall scouring the Internet to see what employees were saying about Amazon. I was curious about their image and reputation from those who knew best, employees.

Stress Testing for the Future

I recall vividly that one of the big takeaways at the event was that most leaders would not encounter such an unprecedented event in their tenure so why worry about it when it might be years or decades away?

The Importance of CEOs for Recruiting

Recently I received job matches from Glassdoor. What surprised me was how they advertise…

The Power of Your IR Website

Institutional investors hail the IR website as the most trusted source in a new survey. Worth a read.

Reputation Officers Everywhere

It seems that increasingly more consultancies are branching out into the reputation management space. Why is that?

Corporate Reputation, Reputation TrendsLeslie Gaines-RossMarch 24, 2021Reputation officers, CultureComment

Time to Review Your PAC

Corporate political spending is now in the reputational crosshairs since January 6th. I was surprised how quickly…

Reputational Risk is High

A recent survey from BDO found that many C-Suite business executives* believe that businesses are increasingly vulnerable to reputational risk. The findings include…

CEO Reputation, Corporate ReputationLeslie Gaines-RossNovember 5, 2020CEO reputation, BDO, Reputation risk

Leadership Drives Reputation

RepTrak finds that leadership and workplace rise in driving reputation perceptions. They found that…

Be careful who you call clients…

Business needs to be ever so careful about who they work with these days. A fast growing client can put a dent in your reputation…

Corporate Reputation, Crisis preparationLeslie Gaines-RossOctober 19, 2020Boohoo, PwC, due diligence, Millennials

Enough Politics in the Workplace!

Here I thought that Coinbase (see prior post) was an exception when it came to no politics and no social activism in the workplace. I was wrong.

How JUST is corporate America?

JUST Capital released their latest findings with the Harris Poll. It is based on the beliefs of 17,000 Americans about what makes a “just” corporation. Key findings are…

Pharma pledge boosts reputation

Nine biopharma CEOs issued a collective safety and efficacy pledge to forestall a decline in confidence in the industry and in science. People listened…

Corporate Reputation, Industry reputationLeslie Gaines-RossSeptember 28, 2020pharma reputation, Harris Poll

Test of corporate purpose

A Test of Corporate Purpose examines whether the Business Roundtable’s 2019 heralded redefinition of the Purpose of a Corporation was carried out in practice and how companies responded to the biggest issues of the day — COVID and BLM matters.

Corporate ReputationLeslie Gaines-RossSeptember 25, 2020Reputation, Corporate purpose, Scorecards, Rankings, TCP, BRT

Rio Tinto’s Reputational Blunder

Unfortunately I have just been catching up to the story behind the departure of the CEO of Rio Tinto, the mega-mining company….it exposes lessons in corporate blindness for all to learn from….

Corporate Reputation, Corporate crisisLeslie Gaines-RossSeptember 15, 2020Rio Tinto, reputation, CEO departure, PRovoke, internal cultureComment

Keeping Corporate America Accountable

There will be a whole new world order for reputation in the year ahead. Accountability in response to COVID-19 and BLM will upset the best and topple the worst…

Corporate Reputation, RankingsLeslie Gaines-RossSeptember 9, 2020reputation, rankings, COVID-19, BLMComment