The Essential 100 is an assessment of who’s rising to meet the challenges of the pandemic, according to Americans. A new reputation qualifier for companies.
Read More
“People don’t want to hear words — they want to see action.” What about reading words?
Read More
Yes, the corporate response over George Floyd has been widespread compared to a decade ago when Rodney King was beaten but the big difference is the reach and impact that social media has had…
Read More
Chief Reputation Officer? Chief Employee Engagement Officer? Chief Geopolitical officer? Chief Ethical Officer? Chief Strategy Officer? Is there really room for another title for CEOs?
Read More
There is no doubt in my mind that the aftermath of George Floyd’s murder will impact how companies are perceived in the future. When leaders and companies responded, what they said, what they did, how they communicated…
Read More
The pharma industry’s reputation is growing more positive due to the coronavirus. That might not be surprising but is interesting considering that it was perceived to be more interested in profits than people’s health for a long time.
Read More
A new term — “moral merch” came my way while reading Vogue Business’s new sustainability newsletter about how fashion brands need to be deeply authentic when touting all they are doing to help…
Read More
Global executives reported an important finding that should not be ignored — on average, 58% of a company’s reputation is due to the reputation of the chief executive. This is considerably higher from when…
Read More
More than ever, reputation is omnipresent in business today. We thought it was time to update some of the perspectives on reputation that defined the last decade and start the new decade fresh…
Read More
How did Boeing get where it is today with a newly hired change agent CEO, an ongoing federal investigation and multiple lawsuits? Three issues converged to a create a culture that overlooked dynamics that were once part of its famed engineering culture…
Read More
The dark clouds of impermanence threaten even the best of business reputations. To keep those dark clouds away requires constant and hard work. Part of that due diligence is staying ever attuned to cultural, political and business trends and risk. For that reason, I venture my list of nine trends and risks for the coming year…
Read More
Two decades ago, everyone was toasting the “celebrity CEO.” The celebrity CEO was the talk of the town and built sky high reputations — Bill Gates, Lee Iacocca, Steve Jobs. They soon lost most admired status for one reason or another but that was to be expected. Despite their fame and fortune, there is no…
Read More
While watching the Democratic debates over the past few months, I noticed how Bernie Sanders lambasted Apple and Amazon. Corporations are regularly scolded for one thing or another in these debates or on the campaign trail, a rising concern to executives…
Read More
Here I am on vacation and had a moment to read an article (Boards Under the Influence) from INSEAD on the role of media on reputation and board governance. The researchers make some good points that I want to make sure I remember and share…
Read More
This morning I came across an interesting suggestion for handling the fast-brewing dynamic of employee activism. Of course it does not work for all situations but it’s one to consider in these volatile, polarized times. The suggestion is simple...
Read More